Our strategies are based on the belief that marketing should be honest and that personal data should not be taken advantage of. This policy statement lays out the practices of ethical marketing that we follow at Tessi Consulting and the commitments we’ve made to ensure that our client’s work exceeds or meets our industry’s highest ethical standards.
We Commit to Honesty in Marketing
Our ethical commitment to honesty is reflected in our marketing for our own campaigns and for client projects.
We pledge to:
- Never use false advertising, overly doctored testimonials and reviews, or inflated analytics.
- Remain transparent by never withholding negative data or information from the public only to protect the image of a brand.
- Only utilize words that’re realistic descriptors of our services we’re promoting.
- Reject impact washing
We pledge that our campaigns:
- Are fully transparent and honest about the environmental and social impacts of our work.
- Review marketing and communications strategies & tactics to ensure that they’re not engaging in impact-washing.
- Are committed to cultural sensitivity through self-awareness and inclusion of others in the creative process.
We Commit to Permission-Based Email Marketing
Permission marketing is the recipient of the marketing messages providing permission to send them marketing materials.
We pledge to focus our email marketing on:
- Creating value within any free content (including videos, blogs, online resources, online classes, social media posts, etc.),
- Being GDPR compliant
- Maintaining the trust of email lists by continuing to offer value & restricting messaging to content in relation to the original opt-in intent.
We Commit to Ethical Digital Advertising
Tessi Consulting is committed to ensuring the accuracy and ethics of the content we promote through digital advertising.
Our approach to ethical advertising is inclusive of the following considerations:
- Pop unders, Pop ups & modal windows
- Advertorial Advertising
- False advertising
We Commit to White Hat Search Engine Optimization
We practice & encourage the following ideal practices for white hat SEO & content marketing:
- Link building: Produce valuable content that people would want to link to
- Using PR and aligned partnerships to build links
- Proper use of redirects to help users find the right content
- Creating helpful, well-branded 404 pages with useful navigation
- Put the user first, concentrate on value, create content that follows our mission
We Commit to Updating these Practices
We’ll continue monitoring the state of the field through different marketing channels & tactics, and update our practices accordingly.
Questions and Feedback
We always strive to do the right thing for our clients & following these ethical practices’ part of that work. If you’ve got feedback or questions to share that’ll help us do better, we encourage you to reach out & inform us. Please contact us through our website contact form for any of the following:
- To request more information
- To provide feedback
- To access, edit, or delete the personal information we may have about you
- To register a complaint